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So where does all this leave what is, on the surface, a rudderless social network like Google+? Unlike Google Reader (which had a small but passionate audience) or Google Wave (which almost no one used), the Plus profile is now baked into Google on an infrastructure level. You need the Plus login for everything from Google’s apps on Apple’s iPhone to next-gen technology like Google Glass. Google’s footprint isn’t just across the web anymore. It’s everywhere.

What’s Next For Google+?
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