An inside look at the inner-workings of Google’s top-secret research lab.
Google X isn’t like most R&D labs. In this month’s feature, Fast Company was granted first-of-its kind access into Google’s top-secret research laboratory, where “moonshots” trump real-world feasibility, and failure is openly encouraged. “If we can get to a no quickly on an idea, that’s almost as good as getting to a yes,” says Rich DeVaul, head of Google X’s Rapid Evaluation team in the video above. Hit play to watch what happens when the very active imaginations of some very smart people are given free rein to fail.