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First Look at the Nike Fuel Lab in San Francisco

With its Apple partnership that began in 2006, and development of the Nike+ system and wearable FuelBand SE, Nike has evolved from a shoe and apparel company to a leader in digital platforms for athletes. Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city’s SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.

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