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"The idea was based on an observation—we noticed that despite feeling for the homeless we only occasionally stopped to give money," says Bird. "That awful feeling after you’ve walked past either someone collecting for charity or a homeless person—it felt like something we could work with. We all know what the right thing to do is, but how often do we actually do it?"
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"The idea was based on an observation—we noticed that despite feeling for the homeless we only occasionally stopped to give money," says Bird. "That awful feeling after you’ve walked past either someone collecting for charity or a homeless person—it felt like something we could work with. We all know what the right thing to do is, but how often do we actually do it?"

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    I keep stumbling on this question about what makes a person give to someone asking for money on the street, and what...
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    Rule #105: Offend your targets sensibilities
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    Hurm
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    i plan to make this a business.
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