FastCompany Magazine

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Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
More> Co.Exist

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why

"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."

More> Co.Exist

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  28. avengersonna reblogged this from redversblue and added:
    My mom just brought like 9 cars in the past year
  29. notyourpunchline reblogged this from aro-ace-skeleton-warrior and added:
    Oh that’s OK mate, I understand that on the internet we can’t tell what tone things are being said with. I’m usually...