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Facebook is purchasing Oculus VR, maker of virtual reality gaming headset Oculus Rift, for $2 billion. Oculus has an enthusiastic developer community of engineers working to push the Rift—a piece of technology that isn’t even on the market yet—to its limits and to redefine what an entertainment experience can be. As Zuckerberg notes in his statement, “The Rift is highly anticipated by the gaming community, and there’s a lot of interest from developers in building for this platform.” Vibrant external developer communities can’t be purchased directly in cash or in stock options; they can only be bought by acquiring the technology ecosystems to which they are attracted. By acquiring Oculus, Facebook did just that. Developers working on Oculus through platforms like Unity are using it for everything from massively complicated adventure games to fully immersive journeys through Jerry Seinfeld’s apartment.

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