When VW released its teaser for its upcoming Super Bowl spot, feelings were mixed. The ad involved German engineers doing their mathy best to calculate what would make a great Super Bowl ad. The engineers were funny. The rest was a collection of well-worn clichés. Would VW’s agency on this spot, Argonaut, pull out a winner following Deutsch LA’s back-to-back Super Bowl blockbusters, “The Force” and “The Bark Side”? Or were we in for a parade of tired tropes?
Thankfully, Argonaut’s debut for the German carmaker kept the engineers and ditched the rest. What we end up with is an amusing play on a classic movie, with a fun, colorful twist.