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A Mind-Reading Dog Translator That Just Might Work

Today on Indiegogo, you can preorder a device called the No More Woof for $65. It promises to read your dog’s mind and speak out what he/she is thinking.

At first glance, it’s the epitome of everything wrong with crowdfunding platforms: It’s vaporware, a concept that has no hope of becoming a reality. And so far, the press has met it with skepticism. But after talking to the Swedish creatives behind the device at Studio Total, I, like most of you, will kick myself for not thinking of it first.

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