Last night at midnight, a big blue fire truck rolled into the headquarters of Nest in Palo Alto. One side has fire safety information and games for kids, the other side offers a first-look at Nest’s latest product, a carbon monoxide and smoke detector that was first announced last month.
Like the Warby Parker school bus, which is a touring eyeglass shop, the Nest fire truck will embark on a multi city tour—and a foray into some interesting partnerships. Nest is working with 18 home depots around the Bay Area to tour the bus Mid-November through mid-December. It will also be parking at Facebook, Twitter, Airbnb, and other major tech company campuses.
And just before Thanksgiving, Nest and Uber will be offering free fire truck rides in the Bay Area.