After months of work and anticipation, the winner of the Co.Labs and Target Retail Accelerator contest has been announced!
The challenged asked developers and designers tobuild a new kind of retail experience on top of Target’s e-commerce platform, going from a plan to a product in just 90 days. The winner? Social shopping app called Divvy, brought home the $75,000 grand prize.
Built by Team Pilot, Divvy is meant to make shopping more efficient- especially in a group setting. With features that make it easier to split bills, share copies of receipts, maintain shared transaction history, and earn rewards points, Divvy ultimately aims to lead to less trips to the store, less time wasted shopping, and a more transparent budget/expenditure situation for a family, group, or team.
Imagine a family out and about their daily activities. One family member decides to take a trip to Target. She can add other family members or friends to the shopping list, allowing them to contribute items. The family member at Target collects and buys the items, and the other family members or friends can settle up in-app, right away, along with receiving a copy of the itemized receipt and appropriately distributed rewards points.
Team Pilot was able to complete the app to such a degree that work is already underway to release it to the public under the official Target brand. It will be Target’s fourth mobile application.