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"When the post-Depression years left shoppers skittish and merchants without much business, manufacturers had to innovate and devise new ways to jolt the economy back to life. And so began the beginning of an era that is still aggressively alive today: consumerism. New materials like vinyl, chrome, aluminum, and plywood excited customers again, and products became sleek and attractive in ways they hadn’t been before."  

A two-minute history of American industrial design

  1. studiospark reblogged this from fastcompany and added:
    A two-minute history of American industrial design ”When the post-Depression years left shoppers skittish and merchants...
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    What is this madness! Thank you FastCompany for always fueling my desire to learn. Great video (though it didn’t touch...
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    A two-minute history of American industrial design
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