Upworthy.com, dedicated to sharing “stuff that matters,” drives 20% of interactions around media online. You read that right.
Here are 3 rules for going viral from the most viral site on the web:
1. Spend half your time on the headline.
2. But make it sound like you’re talking to your bff.
3. Know what strong feeling you want to evoke. There’d better be one.
[Rainbow: MountainHardcore via Shutterstock]