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Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 
From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.
Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 
Inside Apple’s marketing problem

Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 

From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.

Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 

Inside Apple’s marketing problem

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  6. superdownchicago reblogged this from fastcompany and added:
    Hmmm
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  8. striveon reblogged this from fastcompany and added:
    It seems like customer feedback won’t tell you where to go, just whether you are headed in the right direction.
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  15. ahmetakdel reblogged this from fastcompany and added:
    What is apple problem
  16. marshaess reblogged this from fastcompany and added:
    With the loss of a visionary leader whose quiet, forceful charisma kept Apple at the forefront of the psyche of the...
  17. danamlancaster reblogged this from fastcompany and added:
    "…marketers will not only need to better understand the difference between simple measurement versus analytics, but how...
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  20. jameshetzel reblogged this from fastcompany and added:
    The last couple of people I know that have purchased phones went with android devices.
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