“The Killing Of Osama Bin Laden Shows How to Win A Modern PR War.”
Equally impressive as the military operation to kill Osama Bin Laden is the media strategy that accompanied it, which embraces a post-Twitter world where images can inspire millions to rage — and retaliation.
Amid the stunning news of the surgical American commando operation that killed Osama Bin Laden, one feature looms large in the background: The extraordinarily careful, strategic, and savvy media management of the strike and its aftermath.
Perhaps the most notable feature has been the complete lack of battlefield imagery; instead, all we’ve gotten so far is the powerful, somber announcement from President Obama at the lectern in the East Room, and old file images of Bin Laden. (We’ve also gotten a blurry image of the Bin Laden compound, perhaps taken after the fact, and some ridiculous faked imagery.) Images from the scene outside Islamabad may yet emerge, but for now, the lack of them reads as a savvy, precisely calibrated decision.