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A new app uses the power of your own positive thinking to create a placebo effect—which works even if you know it’s happening. 
You start by setting a goal: say, more joy or love in your life. Then, you choose someone to give you the placebo (maybe a friend or family member), what you want it to be (a pill, say), and where you want to take it (maybe a forest where you go running with a friend). You then “take” the placebo whenever you want to, following a pre-set ritual built into the app.
The point is to replicate what’s important about the placebo effect, which isn’t the pill itself, but the experience. 
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A new app uses the power of your own positive thinking to create a placebo effect—which works even if you know it’s happening. 

You start by setting a goal: say, more joy or love in your life. Then, you choose someone to give you the placebo (maybe a friend or family member), what you want it to be (a pill, say), and where you want to take it (maybe a forest where you go running with a friend). You then “take” the placebo whenever you want to, following a pre-set ritual built into the app.

The point is to replicate what’s important about the placebo effect, which isn’t the pill itself, but the experience. 

More…

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  10. mmctaw answered: This is a fascinating idea & would love to try it out once it is released. Any idea when? Project not listed on IndieGoGo or in iOS App Store
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    A new app uses the power of your own positive thinking to create a placebo effect—which works even if you know it’s...
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  17. gannonburgett reblogged this from fastcompany and added:
    Interesting. Placebos – more so the idea and psychology behind them than actually utilizing them – have always...