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How Google Unified Its Products With A Humble Index Card

“We’ve actually tapped into one of the oldest pieces of graphic and information design around—business cards, calling cards, greeting cards, playing cards.”
“The restraints of the card actually made it easier to do the rest of the [Google Now] design,” Duarte recounts. “It forced us to focus. It forced us to realize [things like], you can’t have a card that feeds two or three images at once, that just gets messy.”

Here’s the full story.

How Google Unified Its Products With A Humble Index Card

“We’ve actually tapped into one of the oldest pieces of graphic and information design around—business cards, calling cards, greeting cards, playing cards.”

“The restraints of the card actually made it easier to do the rest of the [Google Now] design,” Duarte recounts. “It forced us to focus. It forced us to realize [things like], you can’t have a card that feeds two or three images at once, that just gets messy.”

Here’s the full story.

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    This brought back to mind another article I read by Chip Heath of Made To Stick fame: Get Back in the Box.
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