Passion Projects Done Right: Rainn Wilson Ponders The Runaway Success of SoulPancake
The Office’s Rainn Wilson wanted to create a personality-packed place to intelligently debate life’s big questions. SoulPancake-both a passion project and a brand with a higher purpose-does both.
Wilson, whom you probably know from his role as “crazy dork” Dwight Schrute on The Office, decided to make a place for people who want to debate (intelligently) about life’s Big Questions.
It’s also extremely popular, drawing more than a million views a month. There’s a best-selling book with glowing Amazon reviews. They’ve got SoulPancake meetups, a dedicated YouTube channel, and a deal with Oprah.
“You need to go a little deeper than “How can we make money” because there’s 68,000 people out there who are saying ‘how can we make money on the Internet,’” Wilson robot-voices.
“If you can follow your passion and fill a need then you will eventually make money and you’ll be successful, but more importantly, you’ll be fulfilled.”
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[Image: Flickr user John Lambert Pearson]