Fab.com, the fastest growing e-commerce site on the web, wants to develop original products, and is asking designers and students to submit their ideas.
Despite Fab’s ongoing success as a third-party retailer, the company is looking to pivot once again, away from the flash sale model and toward developing Fab as a design brand. The ultimate goal, according to co-founder Bradford Shellhammer, is to become “the world’s alternative to Amazon and Wal-Mart.”
The competition will serve as a testing ground for Shellhammer’s ideas about co-creating products with designers. Want to submit your stuff? Have a look at some of Fab’s other previous products.