The Rise Of The Superconnector
I call them superconnectors because they link others in a more meaningful way than algorithms currently can, and they can’t survive unless they’re excellent at it.
Superconnectors follow a certain pattern: Helping others increases net productivity and success for both helper and helped.
Historically, there have always been people who can simply unlock doors; usually these are hard-to-reach folks like senators, celebrities, industry bigshots. Today’s entrepreneurial superconnectors are people mere mortals can access; their job is to show someone the right door and introduce the person with the key to it. And, fortunately for most of us, more of them are popping up all the time.
“You look at entrepreneurs and deals, and for me, very few of them came from a cold call,” Bethea explains. “I think there have always been connectors secretly weaving relationships together throughout the years, but now it’s getting brought into the light because it’s accelerating rapidly from social networking.”
Has a ‘superconnector’ helped you along the way?