It all started at CES in January of 2010. That’s when Google met with execs from various major record labels, I’m told, to discuss launching a possible music service. The meetings were very exploratory, but it sounded at the time like the service would be cloud-based.
Fast forward to the present, and rumors of Google’s music service haven’t become any clearer: We’ve seen leaked screenshots, read of relevant music acquisitions and internal testing, and heard reports of stalled negotiations. As one music industry source recently told me, “Google music is now surpassing Spotify as the best music service that never launched.”
However, negotiations between Google and the labels are still very active… continued.