Not only is Lupe Fiasco one of my favorite hip-hop artists of all time, but this conversation on creativity spans far beyond the realm of artists and artistic endeavours. In the business world, a common metric for success is financial gain. However at Fast Company we often recognize the link between inspiration, creativity, and innovation and how those ideas work in tandem to drive business forward.
The Atlantic is facilitating a very interesting conversation right now about how the creative process works using the #FirstDrafts tag on twitter. They are also posting responses on Tumblr. Weigh in, FC peeps! Let’s show them there is just as much creativity to be found in the business world!
Great art begins with an idea. Sometimes a vague or even bad one. How does that spark of creativity find its way to the canvas, the page, the dinner plate, or the movie screen? How is inspiration refined into the forms that delight or provoke us? We enlisted some of America’s foremost artists to discuss the sometimes messy, frequently maddening, and almost always mysterious process of creating something new. Today’s First Draft comes from Lupe Fiasco, Grammy-winning hip-hop artist.
Creativity comes in weird places and in weird ways. Sometimes I find I write better in the car, with just the beat playing and me driving. There’s something about the way the thoughts come out when I’m actually in motion.
Then some people, it will take them three days to write the song. They’ll sit there and literally write word for word, erase, try it again. Some rappers need to sit to write, but for some raps, you need to stand up. It’s a weird process. I definitely think people would give hip-hop a little bit more credit if they saw the actual creative process.