Discovery App SoundTracking Hooks Up With YouTube, Spotify, Rdio To Make Sweet Music
You’re driving to work/the store/your friend’s house when you hear a great song. Back in the day you would scramble around for the closest writing mechanism (broken pencil stub, eyeliner, pen that you remember seeing crammed under the seat)- you wait and hope to hear the name of the song announced or you scribble down some distinctive lyrics. You find it when you get home, etc.
Now there are apps that make it easier to identify the song but here’s the rub: You only get snippets of those serendipitous songs. If you actually want whole new tracks, you have to go out to iTunes to buy them, or, worse, go out to a streaming service app, type in a search for the song or album title you found via SoundTracking, and hope for the best. Meanwhile, that thrill of discovery withers and dies.
“This has been the elephant in the room,” Jang says. “I’ve discovered this music, now I have to go through this old way of finding the music.”
That changes today with SoundTracking’s new smart play button. It’s a one click option that lets you play the song you’ve discovered on popular streaming services Spotify and Rdio (presuming you have those apps and a login).
“Not only are you finding the best match within one of those popular music services, we’re taking you the user to that audio/video experience right away instead of sending you to a search bar,” he says.