Where Are All The Women Creative Directors?
Despite the fact that women control 80% of consumer spending, only 3% of women are working as creative directors (and we’re not talking about celebrity CDs).
This came to our attention courtesy of Kat Gordon, founder and creative director of Maternal Instinct, a marketing agency focused on helping brands connect with mothers.
For Gordon, necessity was the mother of Maternal Instinct. “This is not a gripe fest. It’s more about how the [traditional] demands of creative roles get untenable for moms when they need more predictability.”
She says it’s no secret to those in the industry that the upper echelons of the ad world are still very much a boys’ club.
Most people assume Mad Men is a quaint time capsule,” she says. “The wardrobe has changed and there’s no smoking and no bourbon, but if you really get down to the nitty gritty we haven’t made nearly the progress we should.
That’s just bad business, says Gordon, considering that women are driving the economy by bringing in more than half the income in 55% of U.S. households and dominating social networks.
[Image: Flickr user Namelas Frade]