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It’s a horrible paradox that bad things are generally cheaper: Like Big  Macs. Or H&M. Top of this list, of course, is coal power, which is  really quite horrible for the planet but is also deliciously cheap to  produce. We are, if nothing else, a bottom-line driven society. Besides  the rarefied few of us who are willing to drop more money on organic  food and clean power just because it’s the right thing to do, most  people—out of necessity—are going to gravitate toward the cheapest and  easiest option. Coal power is so cheap, it’s what the power company  supplies without you asking. Sign me up! But now, according to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as soon as 2013.

Continue reading to find out what happens when solar power is as cheap as coal.

It’s a horrible paradox that bad things are generally cheaper: Like Big Macs. Or H&M. Top of this list, of course, is coal power, which is really quite horrible for the planet but is also deliciously cheap to produce. We are, if nothing else, a bottom-line driven society. Besides the rarefied few of us who are willing to drop more money on organic food and clean power just because it’s the right thing to do, most people—out of necessity—are going to gravitate toward the cheapest and easiest option. Coal power is so cheap, it’s what the power company supplies without you asking. Sign me up! But now, according to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as soon as 2013.

Continue reading to find out what happens when solar power is as cheap as coal.

  1. nhanexistent reblogged this from techspotlight
  2. prettyhotandthick reblogged this from emergentfutures
  3. fertile-paradox reblogged this from fastcompany
  4. vishalkuber reblogged this from emergentfutures and added:
    According to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as...
  5. whodreamedthedream reblogged this from newanddifferentsun
  6. thehumanspiritneedsnature reblogged this from thegreenurbanist
  7. mauricesmall reblogged this from thegreenurbanist
  8. e-engineering reblogged this from techspotlight and added:
    YAY!
  9. thegreenurbanist reblogged this from climateadaptation and added:
    Also worth it to point out… I emailed this article to my father who responded that wind energy is already cheaper than...
  10. electricpower reblogged this from techspotlight
  11. felixkrull reblogged this from techspotlight and added:
    According to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as...
  12. techspotlight reblogged this from emergentfutures
  13. dbloom reblogged this from emergentfutures and added:
    I hope they’re right in their projections, but have a sneaking suspicion this will be the case mostly in China, where...
  14. aliyajeannette reblogged this from climateadaptation
  15. emergentfutures reblogged this from climateadaptation
  16. danntastic reblogged this from climateadaptation
  17. canisfamiliaris reblogged this from fastcompany and added:
    Bye, Bye Coal It’s a horrible paradox that bad things are generally cheaper: Like Big Macs. Or H&M. Top of this list, of...
  18. newanddifferentsun reblogged this from climateadaptation
  19. climateadaptation reblogged this from fastcompany
  20. ysvoice reblogged this from fastcompany
  21. ruber-lepus reblogged this from fastcompany and added:
    I sure hope so.
  22. fastcompany posted this