THE WEIRD THING ABOUT FACEBOOK: STATUS UPDATES ARE THE MOST MEMORABLE WRITING YOU DO
According to a new study, we are one and a half times more likely to remember them than any other form of written language. In fact, we remember the random online blathering of friends and family two and a half times more consistently than we remember faces.
Facebook posts, as well as Twitter posts, are so memorable because they are what Mickes calls “mind ready”: unedited and unfiltered. They’re off-the-cuff remarks and thoughts. These words, which flow quickly and easily from your friend’s mind onto his Facebook page, are then absorbed by you with similar ease.
Will this affect how you use social media to brand yourself?