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Here’s how one group is trying to steer Valentine’s Day back on course.
Rebranding Valentine’s Day Into A Day Of Generosity

That brings me back to creating a day. I’d always felt that other people might also want and need to reconnect with generosity, but I didn’t know what to do about it. Then, two years later, just three days before Valentine’s Day, Katya Andreesen, Fast Company's Ellen McGirt and Scott Case and I hatched a plan to create “Generosity Day:” one day for everyone around the world to replicate my generosity experiment, to practice radical generosity.
We decided that Valentine’s Day, just three days away, might be the perfect hook. Valentine’s was a day about love, but that had lost its way. So with just 72 hours and zero budget, we set out to “reboot” Valentine’s Day as Generosity Day: one day for millions of people globally to say “yes,” to engage in small or radical acts of generosity. 

 
 
 
 

Here’s how one group is trying to steer Valentine’s Day back on course.

Rebranding Valentine’s Day Into A Day Of Generosity

That brings me back to creating a day. I’d always felt that other people might also want and need to reconnect with generosity, but I didn’t know what to do about it. Then, two years later, just three days before Valentine’s Day, Katya Andreesen, Fast Company's Ellen McGirt and Scott Case and I hatched a plan to create “Generosity Day:” one day for everyone around the world to replicate my generosity experiment, to practice radical generosity.

We decided that Valentine’s Day, just three days away, might be the perfect hook. Valentine’s was a day about love, but that had lost its way. So with just 72 hours and zero budget, we set out to “reboot” Valentine’s Day as Generosity Day: one day for millions of people globally to say “yes,” to engage in small or radical acts of generosity. 

 

 

 

 

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    I think we should agree to do this next year, starting around New Year’s. We would drop the cheesy romance and...
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