Nike made it to #1 on Fast Company’s 2013 Most Innovative Companies list. Here’s
Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates.
“The digital and physical worlds are starting to come together more seamlessly—it’s only the tip of the iceberg in terms of what’s coming. I can’t get into all the details here, but just imagine…”
“Just imagine if your body could control or change the music that you’re listening to—if your movement could actually change the cadence of the music, the tempo, or the beat. Sound—there’s a lot of things going on in that area that are very exciting,” Parker says. “So there could be new ways to get feedback—through audio feedback—for how your body is performing. The same could happen with heart rate.”