FastCompany Magazine

The official Tumblr of Fast Company.

Superbowl Sunday is here and the competition is tight, who will win the advertising battle royal?
Join Fast Company’s live interactive chat with experts- Loren Angelo, GM of Brand Marketing at Audi of America; Mike Sheldon, CEO of Deutsch LA; and Co.Create editor Teressa Iezzi, as they discuss Super Bowl marketing strategy with readers.

More marketers than ever before have joined in the pre-game actionahead of Super Bowl XLVII, looking to make the most of their investment in one of the last mass audience events in the media world.
How do marketers devise their Super Bowl strategy? 
What are the pros and cons of releasing teasers and original content before the actual game? 
These questions and more will be addressed by our mini Super Bowl panel of experts and our editors in our live chat today at 12p.m (E.T.). And you can join in the conversation, right here.

 

Superbowl Sunday is here and the competition is tight, who will win the advertising battle royal?

Join Fast Company’s live interactive chat with experts- Loren Angelo, GM of Brand Marketing at Audi of America; Mike Sheldon, CEO of Deutsch LA; and Co.Create editor Teressa Iezzi, as they discuss Super Bowl marketing strategy with readers.

More marketers than ever before have joined in the pre-game actionahead of Super Bowl XLVII, looking to make the most of their investment in one of the last mass audience events in the media world.

How do marketers devise their Super Bowl strategy?

What are the pros and cons of releasing teasers and original content before the actual game?

These questions and more will be addressed by our mini Super Bowl panel of experts and our editors in our live chat today at 12p.m (E.T.). And you can join in the conversation, right here.