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This has our vote for the most fun marketing campaign of the year: Ad giant DDB collaborated with Pleix, France’s preeminent purveyor of whimsy, to endow the Place du Palais-Royal in Paris with a big, black, magical “Escape Machine.”

Passersby tell the machine where they want to travel, then, at the press of a button, it explodes into a dancing, bubbling, confetti-spewing fete, like some kind of jack-in-a-box straight out of the mind of Michel Gondry. Granted, some of the effects seem to have been added later, using motion graphics. But the best part: They win a free trip!

The Escape Machine is an advert for SNCF, a sort of French Amtrak-turned-travel agency, and as far as guerrilla marketing goes, it ranks right up there with some of the best campaigns we’ve seen in recent months.

  1. mtcv reblogged this from fastcompany and added:
    YEEEESSS
  2. thebedheadblog reblogged this from fastcompany and added:
    I need a job in advertising.
  3. thedailygrit reblogged this from fastcompany and added:
    Magnifique!!!
  4. fastcompany posted this