The Secret Sauce Gesture Behind Vine and Snapchat
Mark Wilson breaks down the gesture behind today’s two hottest new media-sharing apps.

Whereas Vine uses tap-and-hold for convenience, Snapchat uses it purely for your inconvenience.

Truth be told, tap-and-hold is amongst the dumbest things our touch screens can do. It’s not the product of countless hours of polished engineering, like pinch-to-zoom or the feeling of a perfect swipe. It’s the same interaction model inside the most basic touch-screen prototypes we have. It’s pre-proof-of-concept stuff, yet it’s absolutely rocking the world of mobile media sharing today.
[Image: Phone via shuttershock]
![The Secret Sauce Gesture Behind Vine and Snapchat
Mark Wilson breaks down the gesture behind today’s two hottest new media-sharing apps.
Whereas Vine uses tap-and-hold for convenience, Snapchat uses it purely for your inconvenience.
Truth be told, tap-and-hold is amongst the dumbest things our touch screens can do. It’s not the product of countless hours of polished engineering, like pinch-to-zoom or the feeling of a perfect swipe. It’s the same interaction model inside the most basic touch-screen prototypes we have. It’s pre-proof-of-concept stuff, yet it’s absolutely rocking the world of mobile media sharing today.
[Image: Phone via shuttershock]](http://24.media.tumblr.com/df42bdd438a8d3596843b62f652bddde/tumblr_mheaacVVkV1qzt7h7o1_500.jpg)