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A political campaign website has a singular purpose: vacuum up personal information and donations. How they do it is a matter of priorities. Content-heavy sites are slow to load and expensive to operate; running one in a cost-conscious manner means eliminating unnecessary server requests, tracking user behavior, optimizing every interaction, and shaving kilobytes off pages. So who does it better, Barack Obama or Mitt Romney? The answer could provide yet another clue into how effective each man would be leading the country’s economic recovery. A side-by-side comparison reveals that neither site is perfect—and that they are not very similar

A political campaign website has a singular purpose: vacuum up personal information and donations. How they do it is a matter of priorities. Content-heavy sites are slow to load and expensive to operate; running one in a cost-conscious manner means eliminating unnecessary server requests, tracking user behavior, optimizing every interaction, and shaving kilobytes off pages. So who does it better, Barack Obama or Mitt Romney? The answer could provide yet another clue into how effective each man would be leading the country’s economic recovery. A side-by-side comparison reveals that neither site is perfect—and that they are not very similar

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