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One of the challenges in networking is everybody thinks it’s making cold calls to strangers. Actually, it’s the people who already have strong trust relationships with you, who know you’re dedicated, smart, a team player, who can help you. Even college students have professors, family friends, alumni of their college. Your network is the people who want to help you, and you want to help them, and that’s really powerful.
What’s happened is that since most of your college kids have been in very structured environments, they don’t realize that what’s really essential is the network. They’re like, oh, my friends, they don’t know anybody. The actual answer is they might.

Reid Hoffman, LinkedIn CEO
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