FastCompany Magazine

The official Tumblr of Fast Company.

"For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.

Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.

With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”

  1. marketingforbreakfast reblogged this from fastcompany
  2. heikemerkel reblogged this from fastcompany
  3. pauljones888 reblogged this from fastcompany and added:
    Must see this
  4. weall reblogged this from fastcompany
  5. mattladner reblogged this from davidsparks and added:
    This is what our generation can do…
  6. sandmtntexan reblogged this from prweek
  7. jaredzlotnick reblogged this from fastcompany
  8. patlacroix reblogged this from fastcompany
  9. andremaricato reblogged this from fastcompany
  10. seancurry1 reblogged this from hyenaspit
  11. motorcyclemapsus reblogged this from fastcompany
  12. vadoalmassimo reblogged this from fastcompany and added:
    Strade del mondo! _______________________________ Ruote LatinaRuote Italia Il portale ospita aziende, uomini e piloti e...
  13. davidsparks reblogged this from fastcompany
  14. hescreaamssymone reblogged this from thecultureofme
  15. andrewjmac reblogged this from fastcompany
  16. fellinlovelikeafool reblogged this from fastcompany
  17. oliviarz reblogged this from prweek and added:
    this whole thing just blows my mind. i must admit i wasn’t feeling my usual optimistic self when hearing what Felix was...
  18. sadage reblogged this from fastcompany and added:
    Fair enough, but for the record, I’ve worked in advertising for 15 years and not once has “not testing the copy on that...
  19. billgoode reblogged this from fastcompany
  20. 28c reblogged this from fastcompany
  21. jenniferawood reblogged this from thecultureofme
  22. saraschoice reblogged this from fastcompany
  23. hyenaspit reblogged this from fastcompany
  24. fortuneflux reblogged this from fastcompany and added:
    Congrats to Fearless Felix!
  25. rishhh reblogged this from fastcompany and added:
    be done…and done right. Time...again. I long to work with a
  26. peterhoang1993 reblogged this from ncthngs
  27. amerikanerin reblogged this from prweek