Apple’s forest is cleverly made to make us forget the trees.
The iPhone 5 has been improved significantly over the previous generation—from its screen to its shell to its dock connector. But most of the tech specs featured by Tim Cook and crew at Apple’s event on Wednesday can be found in other devices by Apple’s competitors. Not one, single device, mind you—that’s a unique feat Apple pulls off with most of its launches. But take a look at the hallmark iPhone 5 features compared to its competition: