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Microsoft is expected to unveil a new logo today. Over the past 26 years, the Microsoft logo has undergone roughly eight redesigns, but they’ve never deviated from the four-paned window. When the company introduced its new, simplified logo this spring, they positioned it as a radical departure from tradition—new font, new imagery, new color. In reality, says Kim, “the new logo is radical, but does not shed the past.” Furthermore, what works on a Microsoft Office box doesn’t necessarily work for the brand’s rapidly expanding line of products, like XBox and Surface. “Microsoft is showing a progressive vision that was missing in the company for years,” says Kim, and their logo should reflect that progressivity. By clinging to the past, Microsoft is projecting a muddled picture of its new direction.

A Student’s Smart Microsoft Rebranding Is Better Than The Real Thing

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  2. oem-ducati reblogged this from cbmartin and added:
    I would love this for school
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  13. notpatastic reblogged this from blankbydesign and added:
    wow they could not make this look anymore like apple’s packaging. the font, the plain white box, the starscape in the...
  14. ricardocamargo reblogged this from fastcompany and added:
    El Cambio de Marca Un Inteligente Estudiante De Microsoft Es Mejor Que Lo Real
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  17. 120290 reblogged this from fastcompany and added:
    Sick