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What level of refined are you? What color is your inner gentleman? These and more pressing questions can be answered by saying one word out loud, over and over again: Esquire.

Yes, that’s what we learn from watching designer Matt Pyke's"Esquire Logo Project" video, which takes sound recordings of men saying the magazine’s name in different accents and visualizes them as animated sound sculptures. What’s remarkable is that each logo and accent combo really amounts to a visualization of that accent’s speech contours. Note how in each one, different vowels and consonants get different emphasis, changing the entire topology of he visualization.

Our nasal Midwestern accent is visualized with snot green and cloudy grey. So harsh, so accurate.

  1. futurejournalismproject reblogged this from fastcompany and added:
    Point taken, but it still looks beautiful.
  2. sibbotery reblogged this from fastcompany
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