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The lastest in Ken Block’s driftastic series earned over 20 million views in its first week.

In the hands of director Ben Conrad and veteran rally driver Ken Block, any drab stretch of concrete can be transformed into a vehicular playground. Block, who is also the founder of DC Shoes, became an Internet sensation in 2008, when he uploaded a video of himself practicing a little known motorsport called gymkhana, in which a skilled driver maneuvers a vehicle through an obstacle course. Watching Block’s gymkhana was a little like watching a floor exercise in Olympic gymnastics, but instead of sporting a leotard and bounding across a spring floor, he was strapped into a tricked-out, 650-horsepower rally car and let loose on an abandoned air field. The video went viral overnight.

How To Create A Viral Blockbuster The Gymkhana Way

The lastest in Ken Block’s driftastic series earned over 20 million views in its first week.

In the hands of director Ben Conrad and veteran rally driver Ken Block, any drab stretch of concrete can be transformed into a vehicular playground. Block, who is also the founder of DC Shoes, became an Internet sensation in 2008, when he uploaded a video of himself practicing a little known motorsport called gymkhana, in which a skilled driver maneuvers a vehicle through an obstacle course. Watching Block’s gymkhana was a little like watching a floor exercise in Olympic gymnastics, but instead of sporting a leotard and bounding across a spring floor, he was strapped into a tricked-out, 650-horsepower rally car and let loose on an abandoned air field. The video went viral overnight.

How To Create A Viral Blockbuster The Gymkhana Way