FastCompany Magazine

Today, Airbnb—which we recently named one of our 50 Most Innovative Companies—unveiled a completely redesigned version of its site that showcases these beautiful, high-res property images and emphasizes discovery. Visually intensive like Pinterest, and socially curated like a Spotify playlist, the designers behind Airbnb 2.0 hope its new aesthetic appeal and features—such as user wish-lists, staff and guest picks, thematic catalogues—will boost bookings on the 200,000 active listings the service has in 192 countries. “For the first time, we’ve shifted from being search-based to browse-based,” says Gebbia, who also serves as Airbnb’s chief product officer. “We’ve finally surfaced all this amazing content, which for the longest time was hidden behind search.”

The New Airbnb Focuses On Pretty Pics Rather Than Searches