On the surface, Rock the Post follows the same reward-based formula as Kickstarter: entrepreneurs post ideas, fans offer support, and if the pitch is successful, prizes are handed out (and the platform takes a cut). But Rock the Post’s emphasis is on helping small businesses facilitate connections not only to funding, but also programmers, designers, and anyone else who can help get their idea off the ground. “At the early stage of a business, the most important thing is not the product,” says Cremades. “It’s the people behind it, and how they’re going to face challenges.”
