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The Sonic game hidden in this Nike interactive ad is a lot of fun.

Seen one way, Nike’s latest soccer extravaganza, “My Time Is Now,” is a big-ticket film featuring a who’s who of the sport. Seen on YouTube, it’s an interactive campaign that allows dedicated viewers to discover hidden “tunnels” of story.

BEHIND NIKE’S INTERACTIVE EPIC, “MY TIME IS NOW”

The Sonic game hidden in this Nike interactive ad is a lot of fun.

Seen one way, Nike’s latest soccer extravaganza, “My Time Is Now,” is a big-ticket film featuring a who’s who of the sport. Seen on YouTube, it’s an interactive campaign that allows dedicated viewers to discover hidden “tunnels” of story.

BEHIND NIKE’S INTERACTIVE EPIC, “MY TIME IS NOW”

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