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Billy Chasen and his cofounder Seth Goldstein had an intriguing idea: To create an app that could meld the physical world with the virtual realm so that users could leave digital stickers in the form of QR codes on physical objects. These would then link to photos, video articles, and blog posts on the web. After raising $2 million in venture capital they launched Sticky Bits, an idea that big brands adored but users never warmed to. Undeterred, they pirouetted—some would say rebooted—to a whole new concept, and thus was born Turntable.fm: a social music service that lets you hang out with friends in chat rooms and act as DJs. 

Billy Chasen’s $2 Million Pivot From QR Codes To Turntable.fm

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