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Cofounder and CEO Dennis Crowley has highlighted this trend of Yelpification. In March, Crowley said he’s noticed the service’s user base drifting away from check-ins. “People are using the app, but they’re not checking in,” Crowley told TechCrunch. “I asked myself: Did we break something? But in fact, it’s because people are using Foursquare to look for where their friends are, to find things, and as a recommendation service. It’s almost like it doesn’t occur to them to check in.”

The Yelpification Of Foursquare
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