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In Chernock’s vision, MetroCards would be used as marketing tools for various New York neighborhoods and attractions. “Ideally I would like to make 50, print them, and place them around the city as a promotional component,” she says. (She has not contacted the Metropolitan Transportation Authority about adopting her designs, but says she would “like to get their attention.”)

18 Fabulous Redesigns Of NYC’s Iconic MetroCard See Them All->

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    (via fastcompany)
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    think you’ll go a little but you’re gonna go far!!
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    I just don’t understand why Toronto can’t do anything like this
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    In Chernock’s vision, MetroCards would be used as marketing tools for various New York neighborhoods and attractions....
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