Although the book is geared towards the activist community, many of the tactics and ideologies discussed lend themselves to startups—and even the corporate world—quite easily. At various points in the book, “creative disruptions,” publicity stunts, mediajacking, balancing art and message, and the importancestaying on message, are all discussed. Some sections of the book, such as “Putting Your Target In A Decision Dilemma,” and “Simple Rules Can Have Grand Results,” even fit in perfectly with the corpus of business leadership literature.
Beautiful Trouble: What Activists Can Teach Us About Leadership (And Crowdfunding)
