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The wristwatch is dying, right? Nobody even wants a “smartwatch.” 
Wrong: Allerta raised $3 million in less than a week for its iPhone connected Pebble.

"We’ve been working on smartwatches for years—I think they key was iteration. It’s a very personal device, as people wear a watch and it’s constantly in contact with them. You wear it to bed, you wear it when you’re eating and when you’re working." Thus design was absolutely key to Pebble, and Migicovsky complimented his indistrial designer Steve Johns, who "spent a lot of time looking at what people wear on their wrists, and how we could make something that could be customizable, and beautiful and small and sleek."

The wristwatch is dying, right? Nobody even wants a “smartwatch.”

Wrong: Allerta raised $3 million in less than a week for its iPhone connected Pebble.

"We’ve been working on smartwatches for years—I think they key was iteration. It’s a very personal device, as people wear a watch and it’s constantly in contact with them. You wear it to bed, you wear it when you’re eating and when you’re working." Thus design was absolutely key to Pebble, and Migicovsky complimented his indistrial designer Steve Johns, who "spent a lot of time looking at what people wear on their wrists, and how we could make something that could be customizable, and beautiful and small and sleek."

  1. red-kap reblogged this from fastcompany and added:
    These watches would look great with Red Kap work shirts!
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  9. nasdaq reblogged this from fastcompany and added:
    Wristwatches are making a comeback! And with some major added perks this time around. What’s your verdict: Are you on...
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  23. edieth3owl reblogged this from fastcompany and added:
    OHMYSHIT. Where can I get one?!
  24. davidsparks reblogged this from fastcompany and added:
    mmmmmm idk. cool idea. feels like forcing the issue though. forcing new tech into an unnecessary accessory.
  25. blackibiza reblogged this from fastcompany
  26. riopella reblogged this from fastcompany and added:
    I would totally buy one.