Hipstamatic is set to unveil a partnership with Instagram that allows photos taken on the camera app, which enables users to snap professional-looking pictures with stylized films and vintage-era lenses, to be ported directly into Instagram’s network with just one click. It represents the first time Instagram has opened up this platform API to third parties, and marks a move toward letting photos freely flow into Instagram’s network from outside sources.
“When we launched, it was all about Facebook and Flickr and Twitter, and now we’re seeing a huge shift in our user base toward Instagram,” says Hipstamatic cofounder and CEO Lucas Buick. “We’ve never been a social networking company, but we clearly benefit from social networks. So this will be the first app outside of Instagram that lets you into their network. That’s pretty cool for us.”