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3 Things Every Company Can Do To Stay Off Customers’ Sh*t Lists

Blur The Lines
Just as customers are applying expectations from other categories, you’re allowed to look outside for ideas, too. Some of the greatest service innovations come not from inventing something new but applying principles from successful players in an unrelated category. The key to making this work—and one of a service designer’s most crucial tasks—is to spot similarities in service expectations despite category differences, and translate the successful approach to a new context.

3 Things Every Company Can Do To Stay Off Customers’ Sh*t Lists

Blur The Lines

Just as customers are applying expectations from other categories, you’re allowed to look outside for ideas, too. Some of the greatest service innovations come not from inventing something new but applying principles from successful players in an unrelated category. The key to making this work—and one of a service designer’s most crucial tasks—is to spot similarities in service expectations despite category differences, and translate the successful approach to a new context.

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