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How The Grammys Went From Granny To Gaga

It wasn’t long ago that the Grammys were snarkily dubbed the Grannies. Notorious for performances from artists that you vaguely remembered from your parents’ LP collection, the show was teetering on the brink of irrelevance. But over the last five years, through its working relationship with its agency TBWA\Chiat\Day L.A., the brand has undergone a shift.

How The Grammys Went From Granny To Gaga

It wasn’t long ago that the Grammys were snarkily dubbed the Grannies. Notorious for performances from artists that you vaguely remembered from your parents’ LP collection, the show was teetering on the brink of irrelevance. But over the last five years, through its working relationship with its agency TBWA\Chiat\Day L.A., the brand has undergone a shift.

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