FastCompany Magazine

The official Tumblr of Fast Company.

The Brainstorming Process Is B.S. But Can We Rework It?

People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”

Read on->

The Brainstorming Process Is B.S. But Can We Rework It?

People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”

Read on->

  1. petergan reblogged this from fastcompany
  2. a-respirar reblogged this from fastcompany
  3. tonywu1990 reblogged this from fastcompany
  4. burnedcookies reblogged this from fastcompany
  5. producersweb reblogged this from fastcompany
  6. socialcubix reblogged this from fastcompany and added:
    The Brainstorming Process Is B.S. But Can We Rework It? People in groups tend to sit back and let others do the work;...
  7. fastcompany posted this