“In a recent jobs posting, Tumblr advertised for in-house editorial staff who would be responsible for both creating original content and promoting interesting blog posts created by the service’s massive user base. The advertisement, which called for staff to help “tell the stories of the millions of creative Tumblr users to the world,” was later taken offline. Tumblr’s Mark Coatney tells Fast Company that while “80 to 90% of Tumblr’s new hires will be developers,” paid editors would be used to help cherrypick interesting content and develop original stories.”
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